Customer Relationship Management

One company improved their lead conversion from under 1% to over 20%.

Another increased their customer satisfaction from “I don’t know the status of my case” to “This is great – thanks for the update”.

It takes a vision, an understanding of your organizational readiness, a budget, and knowledge of the available technologies.

For American Express, we developed an in-house solution complemented by an installed high-end campaign manager from a vendor. That was designed to handle over 50 million customer records. For a regional insurance company, we used a very similar approach – albeit scaled down in complexity and budget to handle under 1 million customer records.

One framework we’ve used with our clients considers different levels of company performance – from simple list pull to optimized customer database management that maximized individual customer lifetime value:

Levels of Customer Relationship Management Sophistication

We can help your organization move forward – as far and as fast as your organization allows.

We’ve helped our clients use installed and remote (or cloud-based/hosted) solutions, including Salesforce.com, Microsoft Dynamics CRM , Sugar CRM and others.

Explore your opportunities for customer relationship marketing by calling us on 917.921.8009 or email us on Ideas@BendingBrook.com.