Online Customer Acquisition
We can help.
Social Media: A real opportunity for free leads
“Social Media” isn’t just social. It is another form of marketing with ROI.
Social media is about creating communities and developing relationships to help your organization.
Your audience and your organization might have some obvious priorities. For example, social networking with LinkedIn is a recommended tool for insurance agents – which can be considered free or low cost, since it only needs a great strategy and your time.
- “I wrote over $5,000 in premiums over the past 3 days from LinkedIn leads”
– Chris Jordan, Atlanta Insurance Live
25-60% of people engaged in social media will ask their friends for their opinion on a product or service. This is an influenceable population that is looking for advice — a group that you can influence about your organization’s reputation.
This area is big — really big. Facebook has more 500 million active users. LinkedIn has more than 90 million members. And there are other sites with other types of content and functionality — video content, location-based social media, customer reviews, and much more. So some of your prospects or customers are guaranteed to be using social media.
Shouldn’t you be there — in a way that makes business sense?
- Monitor your brand – and be there to react if the conversation is negative.
- Start a conversation that builds your reputation and your reach.
- Create an event, a knowledge trove, piece of art, a game, an idea, or something that engages people.
We can help your organization find the correct level of effort for you – and the right strategy, approach and execution.
Explore how your organization can take advantage of social media by calling us on 917.921.8009 or email us on Ideas@BendingBrook.com.
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