Online Customer Acquisition
We can help.
SEM – Search Engine Marketing and Pay-per-Click
ROI. ROI. ROI. ROI. ROI. ROI.
Pure and simple: search engine marketing, or pay-per-click, is the fastest way to increase your leads.
Done correctly, it also provides a positive return on your investment.
A prospect wants to learn about a service or product you provide. They search in Google or another search engine.
POP – up comes your ad.
Your ad stands out from the crowd.
It is differentiated from other ads on the page.
It is relevant to the search – the prospect sees something they like.
It is compelling – your prospect clicks your ad.
Your prospect is brought to your e-commerce application or to your website.
They perform an action – whether purchase or taking another action. They become a lead or a sale.
Bending Brook has expert analysts who manage campaigns. They are even Google Certified. They are supported by genius designers and copywriters and strategists.
We run campaigns to suit your budget and business. We can run campaigns on one search network or multiple networks, including Google AdWords and Microsoft AdCenter, which includes the Yahoo properties. We’ve sourced cost-per-click traffic from affiliates and traffic swaps.
Call us on 917.921.8009 or email us on Ideas@BendingBrook.com to discuss how SEM can grow your business
Case study: Consumer product
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Situation
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Client was running their own SEM – and was not getting sales. Cost per click was unprofitable, and cost per sale was very unprofitable.
Solution
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Within 3 weeks of taking over the campaign, Bending Brook turned the campaign around, creating increasing sales. The campaign became ROI-positive.
Case study: Insurance
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Situation
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Client sold through in-person and phone interactions. They believed they could expand their business by finding an online niche even though their budget was lower than some competitors. Their marketplace is the most competitive in the industry: many competitors, regulatory pressure, and consumers intensely focused on price.
Solution
Built and refined strategy from detailed analysis
- Focused spend on selected search networks, keywords, and targeting
- Identified sales funnel weaknesses – and fixed major sales conversion barriers
- Identified full purchase behavior, including interactive attribution, or multi-source attribution of a sales. This correctly attributes a sale that clicked on multiple search engine ads.
- Campaign, quote, and sales results were compared with off-line business to refine targeting
Developed e-Commerce Application
- Tested e-commerce system
- Identified usability issues with platform
- Prioritized large and small improvements
Ran broad campaign
- Over 8,000 unique combination of keywords
- Over 4,000 negative keywords
- 30+ campaigns
- Included display or banner ads for remarketing
- Had detailed review sessions with client to explore and push the boundaries of the campaign
- Used A/B testing to rapidly refine campaigns, improving keyphases, ad copy, day parting, click costs, and targeting
Found profitable niche
- With continued optimization, cost per quote was reduced 75%, and cost per sale became profitable.
