Insurance Agent Lead Generation Service

Objective

This service generates new business leads online for insurance agents. Different tools are used, depending on your wishes and comfort. Most often, paid search and local search are used in conjunction to attract potential customers that are seeking new life, health, auto, homeowners or commercial insurance policies. The leads are tracked meticulously with online click-tracking tools and with online digital phone tracking. Tracking the sales funnel is an important part of ensuring the service success.
 
Designed for insurance agents, this is the Bending Brook Service that, for a fixed monthly fee, is:

• Effective in generating new insurance leads
• Easy to set-up
• Easy to manage
• Flexible for your needs, allowing ramp-up
• Targeted for Return on Investment
• Fast – Really Fast

 

Levels of Participation

Insurance agents select a participation level. Often, agents start with level 2, then balance or add services as desired.
Local Search Marketing is most often the lowest cost source of leads – but results are not instant.
Search Engine Marketing (SEM) is most often the fastest source of leads – but leads have a cost.
 

What level are you at?
 

Approach

The 6-step program provides a transparent route to success.

Tracking & Metrics

Leads are tracked – both clicks and phone calls. Phone calls can be recorded, or sent to a phone tree or virtual assistant if unanswered. With a combination of Google Analytics and digital phone tracking, we’ll know which efforts are successful, down to the keyword.
 
Metrics are an important part of the insurance lead generation program. Key metrics tracked include:
 

Sales funnel
• Impressions
• Clicks
• Leads (call, web form, eSales initiation)
• Insurance Quotes
• Sales

 

Financial

• Cost per lead type
• Cost per sale

 

Staff performance

• Leads by staff
• Sales by staff
• Close rate by staff
• Click-to-call duration

 

Cycle time

• Call-to-close duration
• Pay-Per-Click (PPC) optimization cycle time
• SEO optimization cycle time

 

 
Key reports look at these metrics as well as high level performance such as:

Bending Brook Advantages

• Highly skilled account managers
• Not template driven
• We know the insurance agency business
• Top-quality designers and writers
• Incorporate SEO

 
 
Explore how your organization can benefit from the insurance agent lead generation service by calling us on 917.921.8009 or email us on Ideas@BendingBrook.com.