Loyalty Programs

Keep your best customers – and keep them profitably! Based on leading research and work in industries including publishing, retail, and insurance, Bending Brook can craft and manage your loyalty program that:

• Targets the most appropriate customers, focusing the spend and the retention effort. These are ideally the most influenceable customers – those that will change their behavior in response to the promotions
• Increases customer activation – by targeting purchase frequency and order size
• Uses immediate purchase benefits and promotions
• Creates long-term loyalty benefits – including using your current product/service benefits and developing motivating and new benefits
• Develops exciting rewards
• Uses a reward structure, such as silver gold and platinum, to continually motivate customers
• Considers your sales channel, for example if you use salespeople or sales agents. Loyalty benefits can be targeted to salespeople, other sales-chain intermediaries, and to end-customers
• Develops effective marketing communications or creative approaches to merchandise and highlight offers

 

We can help your organization develop the right loyalty program. Explore your opportunities by calling us on 917.921.8009 or emailing us on Ideas@BendingBrook.com.