Creative Services

You want stand-out campaigns.

 
Your creative solutions should be inspired while appreciating your business strategy and your customers.

In the end, your objectives can be accomplished with communications that are:
 

Relevant to your stakeholders	Your communications are seen by your prospects, customers, or stakeholders. The communications speak to them directly. The creative uses images or words that are part of the normal conversation for your target group. If not, your audience will skip the communication. For example: If you speak to a lawyer without authority or expertise or use the wrong metaphor, they’ll dismiss the communications and you won’t have a chance to engage them.
Differentiated from the competition	Your offer is better. Perhaps you have a better process. Or a better sense of humor. Or better value. Or higher customer satisfaction. Or a better promotion. Or better technology. Something that makes your offer unique.
Compelling to action	An action results from the communication. Perhaps it’s a click or a call. Perhaps it’s a shift in your company’s reputation so when a salesperson calls, your company has a better chance of sale. We need to focus on results.

Sample creative from our team.

Print – Direct Response for American Express
Banners & Flash Display Ads	And for more examples look here.
Flash development	Go to this microsite to see a spoof video using flash: http://www.drivenicenj.com/
Email creative – Open rates to 40%; click rate 5-30%	We’ve written email for loyalty programs and acquisition campaigns. We’ve selected images, designed them, and put them into HTML. We’ve tested their formatting in different email engines, from Microsoft Outlook to Gmail, Yahoo Mail, AOL Mail, and others. Then we’ve tracked and improved. Using a test-and improve approach and strong talent, our subject lines win. We obsessively track results and improve. The emails get opened and read, and calls-to-action perform. In the end, we’ve gotten our clients’ open rates up to 40%, and click rates between 5% and 30%.
Photography We’ll get the right images for your budget. Original photography can be affordable. Using one of our photographers, or using other talent if you need a different sensibility, we’ll get images of your staff, customers, or product that stand out. That means the images you use in your website and collateral can be non-stock photography, and make your communications more effective.
Print – Publications
Print – Advertisements
Website Design	Click here to see some examples of our work – that includes creative direction as well as writing. Our copy is written both for the benefit of people and for effective search engine optimization.
Sales Manual We wrote the sales book for Lexis Nexis North American legal services. This included the refined value proposition, new product positioning, improved visual design, product benefits, objection handling, and competitive differentiators.

Explore what great creative can do for you by calling us on 917.921.8009 or email us on Ideas@BendingBrook.com.